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Leeds in Barcelona 2011

Leeds takes on Barcelona for a creative encounter!
A collective of Leeds’ creative talent headed to Barcelona this May as Marketing Leeds returned to the Spanish city to promote Leeds’ emerging creative economy and further strengthen the ties between the two cities.
 
Following on from the success of the original ‘Leeds in Barcelona’ event in 2010, Marketing Leeds worked with Leeds based company Hebe Media and one of Spain’s most influential fashion websites, LeLook, on ‘Leeds in Barcelona - a creative encounter’ which took place from 20th – 22nd May.
 
The Leeds collective included fashion designers, musicians and key influencers from the creative sector whose work will be used to showcase the city.  An audience of over 900 opinion formers from Barcelona were treated to a snapshot of Leeds through a number of fashion events and performances.
 
The innovative ‘showcase’ event highlighted to those in Barcelona, one of the World’s most renowned creative cities, that Leeds is the ‘one to watch’ in the future.

The story so far...

115 delegates departed from Leeds to join Leeds in Barcelona, a three-day festival of commerce and culture. The aim of the festival was to increase the profile of Leeds in Barcelona and wider Catalonia and to forge long term business trade links between the two cities so as to contribute to the continued economic prosperity for both cities.

A series of  30 events took place across the three days, including seminars, conferences and networking events, culminating in a one-off bespoke performance by Northern Ballet, Opera North and Phoenix Dance Theatre in the presence of the British Ambassador to Spain attended by key local civic and business leaders from Barcelona and wider Catalonia. Read more...

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    Event Partners for Leeds in Barcelona 2011

    Marketing Leeds

    Leeds at night. Image: Tim Munsey @ 2011

    Marketing Leeds is the city’s strategic marketing organisation, providing a leadership role for the city’s marketing.  It aims to raise the profile of Leeds as a vibrant, dynamic, internationally competitive city and as the gateway to Yorkshire and the UK.

    It was created from a partnership between the public and private sectors and continues to receive funding from three sources: Leeds City Council, Yorkshire Forward and from the private sector through its Champions Scheme. The company is limited by guarantee, with a board of directors drawn from a cross section of the business community and the council.

    www.marketingleeds.com

    Hebe Media

    Team Hebe, from left to right: Stacey, Lee, Shang-Ting and Simon

    Hebe Media is an idea factory. We are a collective of young, creative minds who aspire to inspire by making projects, experiences and campaigns come to life. We provide platforms for artists to showcase their work and realise their ideas, and help brands to connect with the people that matter to them most. We are based in Leeds, England and are committed to building the city's international reputation by making links that extend around the globe, creating opportunities for creative talent to showcase their work and build new relationships.

    www.hebemedia.com

    LeLook

    Igor and Carole created their Barcelona-based fashion trends observatory www.lelook.eu in 2007, when streetstyle was just taking off.

    Since then, they have spread their wings to cover an extensive range of activities in the field of fashion and trends.

    Observatory, laboratory, fashion community, agency- today LELOOK provides fashion trends consulting services, online and offline brand promotion services and organises events with improvised streetstyle catwalks.

    La Noche LELOOK has become the fashion hotspot for Barcelona’s fashionistas, recreating the atmosphere of the world’s top Fashion Weeks in a single party.

    LELOOK is also the founder of the 080 Barcelona Fashion blog, 080bylelook.com.

    www.lelook.eu

    Levé

    Levé deliver tailor made communication solutions. We believe that through investigation, analysis, and iteration, followed by creative processes filled with trail & error, we can create communication strategies that will reflect the strengths of any client.

    Event Sponsor

    Jet2.com

    Jet2.com is a leading low fare airline offering friendly low fares and excellent customer service.  Jet2.com offers allocated seats, great flight times and a generous luggage allowance of 22kg.   Jet2.com flies over 50 routes from Spain to the UK including flights from Barcelona to Leeds from just €23.99 (one way including taxes).  For more information, timetables and to book go to www.jet2.com.